777bs Privacy Policy
At 777bs, protecting your personal data is a core commitment, not an afterthought. This Privacy Policy explains precisely what information we collect when you use the 777bs platform, why we collect it, how it is used and stored, who it may be shared with, and what rights you hold over your own data. We encourage all players to read this document in full before creating an account.
All personal data collected by 777bs is stored on encrypted, access-controlled servers. Data at rest is protected using industry-standard AES-256 encryption. Only authorised personnel with a legitimate need can access account data.
All data transmitted between your device and the 777bs platform is protected by TLS/SSL encryption. This applies to login sessions, deposit flows, account updates, and all API communications, preventing interception by third parties.
You retain meaningful rights over your personal data, including the right to access, correct, or request deletion of your information. These rights can be exercised by contacting the 777bs support team with a verifiable request.
777bs does not sell, rent, or trade your personal data to advertisers, data brokers, or unrelated third parties. Data is shared only with service partners directly necessary to operate the platform, under strict confidentiality agreements.
777bs is designed for players in Bangladesh. Data localisation practices ensure that your information is handled with awareness of the Bangladeshi context, including payment methods like bKash, Nagad, and Rocket, which require their own verification standards.
We use only the cookies necessary to operate the platform securely and improve your experience. Our cookie practices are fully documented in this policy, and you have options to manage non-essential cookies through your browser settings.
1. Data Collection
777bs collects personal data through several channels: the registration form, account management pages, payment processing flows, KYC verification submissions, live chat interactions, and automatically through your use of the website. The categories of data we collect are described below.
1.1 Registration and Account Data
When you create a 777bs account, you are required to provide certain mandatory information. We collect the following at the point of registration:
- Full legal name as it appears on your government-issued identity document.
- Date of birth (used to verify that you meet the 18+ age requirement).
- Email address (used for account communications, promotional messages where opted in, and password recovery).
- Mobile phone number (used for account verification and support contact).
- Preferred username and a password (stored in hashed, non-reversible form — 777bs never stores plaintext passwords).
- Residential address, including district and division within Bangladesh.
1.2 KYC and Identity Verification Data
Before processing your first withdrawal request, 777bs is required to verify your identity as part of its Know Your Customer (KYC) programme. During this process, we may collect:
- A copy of your National Identity Card (NID), passport, or birth certificate.
- A selfie or live photograph for facial verification against your submitted identity document.
- Proof of payment method ownership (e.g., a screenshot of your bKash or Nagad registered account confirming the name matches your 777bs account).
- Proof of address, if required for enhanced due diligence.
1.3 Financial Transaction Data
When you make deposits or request withdrawals, 777bs records the following financial data to maintain accurate account records and comply with anti-money-laundering obligations:
| Data Point | Purpose |
|---|---|
| Transaction amount (BDT) | Recording account balance changes accurately. |
| Payment method type | Routing transactions to the correct processor (bKash, Nagad, Rocket, Upay, bank). |
| Mobile wallet number / bank account reference | Verifying same-name payment ownership; processing withdrawals to the correct destination. |
| Transaction timestamp (BST) | Audit trail, dispute resolution, and fraud detection. |
| Transaction status | Confirming successful credits/debits; flagging failed or reversed transactions. |
1.4 Gameplay and Betting Data
777bs automatically records all gameplay activity associated with your account. This includes every bet placed, every game session started and completed, every spin outcome, every live dealer table joined, and every sports bet submitted on the 777bs sportsbook. This data is used to calculate your real-money balance accurately, settle bets correctly, resolve disputes, detect irregular betting patterns, and generate the responsible gaming activity reports accessible from your account dashboard.
1.5 Technical and Device Data
When you access the 777bs platform, our servers automatically collect a set of technical data points to maintain platform security and performance:
- IP address (used for geolocation checks, fraud detection, and session security).
- Device type, operating system, and browser version.
- Session start and end times, pages visited, and features accessed.
- Referring URL (the page you visited immediately before arriving at 777bs.club).
- Screen resolution and language settings.
1.6 Communications Data
If you contact 777bs through live chat, email, or any other support channel, we retain a record of that communication, including your name, contact details, the content of your messages, and any files or documents you share. This data is used to resolve your query and to improve support quality through periodic review.
2. Use of Information
777bs uses the personal data it collects for specific, legitimate purposes only. We do not process your data in ways that are incompatible with the purposes for which it was collected. The primary purposes for which your data is used are set out below.
2.1 Account Management and Service Delivery
The core purpose of collecting your registration data is to create and maintain your 777bs account, authenticate your identity at login, process your deposits and withdrawals accurately, and deliver the full range of casino and sports betting services available on the platform. Without this data, 777bs is unable to provide you with its services.
2.2 Age and Identity Verification
777bs is committed to ensuring that only adults aged 18 and above use its platform. Your date of birth and, where required, your KYC documentation are used exclusively for the purpose of verifying your eligibility to use the service. 777bs treats underage gambling with zero tolerance.
2.3 Fraud Prevention and Security
Transaction data, device data, IP addresses, and gameplay patterns are analysed to detect and prevent fraudulent activity, money laundering, collusion, bonus abuse, and other prohibited conduct as defined in the 777bs Terms and Conditions. Where suspicious activity is detected, 777bs may restrict account functionality pending investigation.
2.4 Responsible Gaming Monitoring
Gameplay and betting data is used to power the responsible gaming tools available within your account, including session time tracking, deposit limit monitoring, and loss limit alerts. Where patterns indicate potential problem gambling behaviour, 777bs may proactively reach out to offer support resources.
2.5 Marketing Communications
With your explicit consent at registration or through your account preferences, 777bs may use your email address and phone number to send you promotional communications about bonuses, new games, seasonal offers (such as Eid or BPL season promotions), and platform updates. You may withdraw marketing consent at any time by updating your notification preferences in your account settings or by contacting support. Withdrawal of marketing consent does not affect the lawful processing of your data for account management purposes.
2.6 Platform Improvement
Anonymised and aggregated usage data — from which no individual can be identified — is used internally to analyse platform performance, identify popular games and features, improve the user interface, and plan new product offerings. This analytics processing does not involve your identifiable personal data.
3. Data Sharing
777bs does not sell, rent, or trade your personal data. We share data only with carefully selected third-party service providers who are necessary for delivering the 777bs platform, and only to the extent strictly required for those providers to perform their contracted function.
3.1 Payment Processing Partners
To process your deposits and withdrawals, 777bs shares the minimum necessary transaction data with your chosen payment provider. For mobile wallet transactions via bKash, Nagad, Rocket, or Upay, your wallet number and transaction amount are passed to the respective provider's API. For bank transfers via Dutch-Bangla Bank, City Bank, BRAC Bank, or Islami Bank, your account reference and transfer details are shared with the relevant institution. Each of these partners operates under its own privacy policy and is independently responsible for data it receives.
3.2 Game Studio Providers
Casino games on the 777bs platform are delivered by third-party game studios including Pragmatic Play, Evolution Gaming, Spribe, Ezugi, NetEnt, and Microgaming, among others. When you launch a game, a session token and anonymised player identifier are passed to the relevant studio's game server to authenticate your session and record the game result. 777bs does not share your full name, contact details, or financial data with game studios.
3.3 KYC and Identity Verification Services
777bs may use third-party identity verification service providers to assist with the review and authentication of KYC documents. These providers act as data processors under instructions from 777bs and are contractually prohibited from using your KYC data for any purpose other than verifying your identity for the 777bs account.
3.4 Legal and Regulatory Disclosure
777bs may be required to disclose your personal data to law enforcement authorities, regulatory bodies, or courts in response to lawful requests, legal proceedings, or obligations. In such cases, 777bs will share only the data specifically required and will notify the affected player where legally permitted to do so.
3.5 Business Transfers
In the event that 777bs undergoes a merger, acquisition, or sale of its assets, your personal data may form part of the transferred assets. In such circumstances, 777bs will notify affected players via the registered email address prior to any transfer taking place, and the acquiring entity will be required to honour the commitments made in this Privacy Policy.
4. Cookies & Tracking
777bs uses cookies and similar tracking technologies to ensure the platform functions correctly, to maintain your login session, and to understand how the site is used in aggregate. This section explains the types of cookies in use and how you can manage them.
4.1 What Are Cookies
A cookie is a small text file placed on your device by a website. Cookies allow websites to recognise your device across page loads and sessions, store preferences, maintain login states, and collect usage information. Cookies do not contain executable code and cannot read other files on your device.
4.2 Categories of Cookies Used by 777bs
| Category | Purpose | Can Be Disabled? |
|---|---|---|
| Strictly Necessary | Maintain your login session, process transactions, prevent CSRF attacks, and ensure basic platform functionality. The platform cannot function without these cookies. | No — required for the platform to operate. |
| Functional | Remember your language preference, theme settings, and last-visited game lobby so your experience is consistent across sessions. | Yes — disabling these does not break core functionality but may reduce convenience. |
| Analytics | Collect anonymised data on page visits, session duration, and feature usage to help 777bs improve the platform. No personally identifiable information is included in analytics data. | Yes — opt out via your browser settings. |
| Security | Detect and prevent suspicious login attempts, device spoofing, and automated bot activity. These are part of the fraud prevention layer. | No — required for account security. |
4.3 Managing Cookies
You can control and delete cookies through your browser settings. Most modern browsers allow you to block all cookies, block third-party cookies only, or delete existing cookies. Please note that disabling strictly necessary or security cookies will prevent you from logging into your 777bs account. For instructions on managing cookies in your specific browser, consult your browser's help documentation.
4.4 No Cross-Site Tracking
777bs does not deploy third-party advertising trackers, Facebook Pixel, Google Ads tags, or any other cross-site tracking technology that follows you across websites other than 777bs.club. The only external scripts loaded on the platform are those strictly required for game delivery from licensed studio providers.
5. Data Retention
777bs retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal, regulatory, or audit obligations. The retention periods below reflect a balance between operational necessity and data minimisation principles.
| Data Category | Retention Period | Reason |
|---|---|---|
| Account registration data | Duration of account + 5 years after closure | Anti-money-laundering record-keeping obligations. |
| KYC / identity documents | Duration of account + 5 years after closure | Regulatory compliance and fraud investigation capability. |
| Financial transaction records | 7 years from date of transaction | Financial audit trail and dispute resolution requirements. |
| Gameplay and betting records | 5 years from date of activity | Responsible gaming monitoring, bonus integrity, and dispute resolution. |
| Support communications | 3 years from last interaction | Quality assurance and dispute evidence. |
| Technical / device logs | 12 months on a rolling basis | Security monitoring and fraud detection. |
| Marketing consent records | Until consent is withdrawn + 1 year | Demonstrating lawful basis for marketing communications. |
After the applicable retention period expires, your data is securely deleted or anonymised in a manner that prevents reconstruction of personally identifiable information. Anonymised aggregated data — from which no individual can be identified — may be retained indefinitely for statistical and analytical purposes.
6. Data Security
777bs implements a layered security architecture to protect your personal data against unauthorised access, disclosure, alteration, and destruction. The following measures are in place across the platform at all times.
777bs servers are hosted in data centres with physical access controls, redundant power systems, and 24/7 monitoring. Network-level firewalls and intrusion detection systems are active at all times to identify and block malicious traffic before it reaches application servers.
All data in transit between your browser and 777bs servers is encrypted using TLS 1.2 or higher. Data at rest — including account records, KYC documents, and transaction logs — is encrypted using AES-256. Passwords are hashed with a modern one-way hashing algorithm and are never stored in recoverable form.
Access to production systems containing personal data is restricted to authorised staff only, using role-based access control and multi-factor authentication. Access logs are maintained and reviewed regularly. No employee accesses player data outside of their specific job function.
777bs maintains a documented data breach incident response plan. In the event of a security incident that affects your personal data, 777bs will notify impacted players via their registered email address within a reasonable timeframe and will take all necessary steps to contain and remediate the breach.
7. Your Rights
As a data subject, you hold a number of rights in relation to the personal data that 777bs holds about you. These rights are described below. To exercise any of these rights, contact the 777bs support team and submit a verifiable request using the email address registered to your account. 777bs will acknowledge your request within 5 business days and aim to resolve it within 30 days.
7.1 Right of Access
You have the right to request a copy of the personal data that 777bs holds about you. Upon receiving a valid request, 777bs will provide a summary of the categories of data held, the purposes for which it is processed, and — where requested — a copy of the data itself in a commonly used format.
7.2 Right to Rectification
If any personal data held by 777bs about you is inaccurate or incomplete, you have the right to request that it be corrected. Most account data (such as contact information) can be updated directly from your account settings page. Where changes cannot be self-served, contact support with supporting documentation.
7.3 Right to Erasure
You may request the deletion of your personal data in certain circumstances — for example, where the data is no longer necessary for the purpose for which it was collected, or where you withdraw consent and there is no other lawful basis for processing. Note that this right is subject to overriding legal obligations: transaction records and KYC data must be retained for the periods specified in Section 5 regardless of an erasure request.
7.4 Right to Restriction of Processing
You may request that 777bs restricts the processing of your personal data in certain circumstances, such as while the accuracy of data is being contested or while a complaint regarding processing is being investigated. During a restriction period, 777bs will continue to store the data but will not use it for active processing beyond storage.
7.5 Right to Object to Marketing
You have an absolute right to object to the processing of your personal data for direct marketing purposes. You may withdraw marketing consent at any time by updating your notification settings in your account dashboard or by contacting support. Objection to marketing does not affect 777bs's right to send you service-related communications (such as account security alerts and withdrawal confirmations).
7.6 Right to Data Portability
Where processing is based on your consent or on a contract with you, and processing is carried out by automated means, you have the right to receive a copy of the personal data you have provided to 777bs in a structured, machine-readable format.
- All rights requests must be submitted through the 777bs support channel using the email address registered to your account.
- 777bs may require additional verification before processing a rights request to protect against fraudulent access to another player's data.
- Rights requests are free of charge. Where requests are manifestly unfounded or excessive, 777bs reserves the right to charge a reasonable administrative fee.
- 777bs will not discriminate against you for exercising any of these rights — your account access and service quality will not be affected by a data rights request made in good faith.
8. Policy Updates
777bs reviews this Privacy Policy periodically and may update it to reflect changes in our data practices, new legal or regulatory requirements, or the introduction of new platform features. When material changes are made, 777bs will notify registered players via the email address on file and will display a prominent notice on the platform for a period of at least 14 days before the updated policy takes effect.
The version of this Privacy Policy in effect at the time of any given interaction is the version that governs that interaction. The effective date shown in the hero section of this page reflects the date on which the current version came into force. Prior versions of the Privacy Policy are available on request from the 777bs support team.
Continued use of the 777bs platform after the effective date of any updated Privacy Policy constitutes your acknowledgment of the changes. Players who do not agree with any material change to this policy are encouraged to close their account before the updated version takes effect and to submit a data rights request as described in Section 7.
Ready to Play at 777bs?
Now that you understand how 777bs protects your personal data, explore the full platform with confidence. From BPL cricket betting to live casino tables, Aviator crash games to premium slots — 777bs offers a secure, fair, and entertaining experience for players across Bangladesh. Visit our FAQ for quick answers or log in to your account to get started.